Bob Findlays Bold Move to Centralise Begins to Pay Dividends
Prior to Scots rocker Bob Findlay centralising his music and fanbase to ReverbNation he was hovering around the 250-300 mark. Over the last several weeks he has been hovering around the 150-200 mark, at one point reaching position 144 in the rock charts.
Not being an avid follower of his rankings Findlay seems somewhat underwhelmed by these figures. He told me recently “The only reason that I centralised to ReverbNation was to save time going from site to site.” Findlay was quick to add, “ReverbNation also give you the best statistical breakdown as to who’s listening to what, how much of the somg their listening to, how many letters they open and where they’re listening from….It makes it much easier to target the listeners, for want of a better word.”
Findlays’ personal website also appears to have benefited from his centralisation. Over the las few weeks there has been something of an onslaught of people joining his mailing list, which has just surpassed the 20, 000 mark.
Just prior to recommencing part-time work as a State Registered Nurse, Findlay handed over total control of the site to his colleague, Dave Taylor. “Dave’s done the majority of the site from the start, anyway. I just wanted to approve anything that goes on there. Lately it’s just not an option, so I’ve left it with Dave and he’s doing a great job.
The majority of correspondence from Findlays’ site are actually carried out by Taylor, who makes a point of mentioning this to avoid misleading people. Findlay said of this, “If and when I have the time, I sit and respond to as many emails as I can. It’s a real buzz.” Findlay is more than aware of the importance of maintaining regular contact with fans who have supported him. “It’s probably as important, if not more important, than the actual music itself in lots of cases.”, Findlay said.
When asked what he thought the future may hold for him music-wise, he rather quirkily said, “You’d have to ask a psychic person that one.”
Paradoxically, since having marginally more time on his hands since centralising, he has not set foot in the studio in over a week. “There’s just nothing there.”, said Findlay, tapping his head. “I’ve actually got two songs from “Rough Edges” that I have a few ideas for, so I imagine I’ll be working on them pretty soon.”
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